You got mail, a paper one

If every postman and courier boy was paid the equivalent of a penny for every mailer sent by a marketing man, they would all be rich people. One can only guesstimate how many letters criss-cross the world daily, consuming paper and energy in the process, and increasing junk populations on landfills. Read on to know what can be done about it

Making customers loyally green

Your business is going green? Great! Now, make your customers join the cause.

No speeches required. All you need are some carrots, or rather, rewards. Build a green loyalty program. It is simple, easy to implement and very effective.

Read on for some ideas on how this can work, and why you should adopt it