Can the planet afford so much bottled water?

This post was triggered after reading an interview in the New York Times featuring Kim E. Jeffery, CEO of Nestle Waters (owner of brands like Poland Spring and Perrier). This is also the first in a series of DIY (Do-It-Yourself) Activism posts - it’s about small things you can do to make a much better world out there.

The health conscious and the thirsty on-the-go may be opting more and more for bottled water, but imagine the colossal amount of plastic waste it is adding in the landfills.

Ok, we all drink bottled water for various reasons – most justified – but there can be ways to reduce if not eliminate this waste altogether. Environmentalists have been targeting bottled water companies but we cannot expect them to stop selling at the expense of their business interests. Here are some suggestions to make a difference: Read on…

Brand Litter

What are Apple, Big Bazaar, Motorola, Pepsi, Kellogg and Pizza Hut in the business of? Selling, among other things, computers, groceries, cellphones, beverages and pizzas respectively.

What are they not in the business of? Selling waste. Read on if you are wondering about the point being made