Archive for January, 2007
Making customers loyally green
Your business is going green? Great! Now, make your customers join the cause.
No speeches required. All you need are some carrots, or rather, rewards. Build a green loyalty program. It is simple, easy to implement and very effective.
Read on for some ideas on how this can work, and why you should adopt it
Brand Litter
What are Apple, Big Bazaar, Motorola, Pepsi, Kellogg and Pizza Hut in the business of? Selling, among other things, computers, groceries, cellphones, beverages and pizzas respectively.
What are they not in the business of? Selling waste. Read on if you are wondering about the point being made
Some Stern Talk
Nicholas Stern, under whose guidance the Stern Review on the Economics of Climate Change was published, set the alarm bells ringing with his report in October 2006. He may be predicting the worst, but one wishes there were more solutions being thrown up.
A brief summary of some thoughts Mr Stern shared with GO2 on his recent visit to India: Read on…
Climate Change: A Matter of Commonsense
Formula 1 drivers can burn rubber the way they do because they know they have spare tyres waiting in the pitstop. Most of us have a similar attitude when using our planet’s resources. The difference is there is no spare planet available. Read on…
